Creativity isn’t about pretty pictures. It’s about compelling ideas, beautifully executed, that grow business

BRAND IDENTITY

If you were your business, your “Brand identity” would be your appearance.

It would be the way you carry yourself, it would be your style choices, it would be your whole vibe. It would be all the visual ways you express yourself, to show the world, who you are and what you’re all about.

Same in business. Brand Identity is created based on the visual details that you assign to your company. It’s the colour pallet, the design elements, the font choices, and the logo. It should all reflect how you want to be seen by others and should be based on thoughtful and deliberate choices.

A good logo doesn’t need to illustrate what your company does; but it needs to show the world who you are.

Successful brand identification requires consistent visual messaging across all business collateral and marketing material. At Seven Ink Design, we are passionate about crafting a unique, memorable brand that is the perfect reflection of who you are.

LOGO DESIGN

Your logo is the cornerstone of your brand. It is often the first introduction between your company and your audience. Let’s craft a unique, visual representation of your company’s values, mission, quality and culture.

BUSINESS COLLATERAL

Business cards, stationary, greeting/thank you cards, presentation templates, social media graphics, signage, packaging, promotional products.

TAGLINE

Taglines convey the essence of your business in a nutshell. Crafting a tagline is an art form. It must have meaning and impact in only a handful of words… or less!

GRAPHIC STANDARDS MANUAL

Once a successful brand identity is created, it is important to ensure members of your organization are made aware of the rules and guidelines surrounding the use of the logo and supporting materials. With this guideline everyone is clear on the proper use of brand elements.

BRANDS HAVE THREE SIMPLE FUNCTIONS:

Which One?

In a world with seemingly endless consumer choices, successful brands help us confidently choose “which one to buy”.

This One

Brands communicate the intrinsic quality of a company, product or service. These characteristics reassure us, we’ve made the right choice.

Loyalty for Life

Brands use deliberate design, imagery, language and association to encourage costumers to identify with their brand. Once a consumer can relate, they soon fall in love with the brand, trust them, and believe in their superiority.

– OUR WORK –

Visit our project portfolio to check out more of OUR WORK.

Let us bring your brand to life!

Let's talk!