Marketing is no longer just about the stuff you make… it’s about the story you tell.

STRATEGIC MARKETING & COMMUNICATIONS PLANNING

We understand what you want.

Strategic communications is the process of analyzing and understanding a company’s current situation, in order to reach a target audience, with a specific message, that will bring about the desired response.

It’s about communicating the best message, through the correct channels, to the right people, at the right time.

We know you want return on investment. We know you want results. Planning allows us to see your business within your industry, then determine the most cost effective way to allocate your marketing dollars. Through targeted campaigns, Seven Ink Design will build and reinforce your brand by ensuring you have consistency in your messaging and overall identity.

At Seven Ink Design, aspects of strategic communications are embedded in everything we do for our clients. We know that our work needs to reflect your overall communication goals and we can help you plan and execute a comprehensive strategy to make a positive impact on your company’s success.

MARKETING & COMMS PLANS

Short and long-term plans to position and increase awareness of your brand.

TACTICAL TOOLS & CREATIVE SOLUTIONS

Appropriate campaigns and strategies will be built into your Marketing & Comms plan, however, we also offer them as stand-alone services:

PROMOTIONAL CAMPAIGNS

Support your overall marketing efforts with targeted campaigns.

LAUNCH STRATEGY

Launching a new product, program or business? Ensure you introduce it effectively.

SOCIAL MEDIA STRATEGY

Outline content to post, social media channels to use, and rollout timeline.

EVENTS STRATEGY

Corporate tradeshows or client appreciation events, let us tailor a unique plan leaving no detail unturned.

CREATIVE BREIFS

Ensure your plans are communicated clearly to your design team.

OUR PROCESS FOR STRATEGIC MARKETING & COMMUNICATIONS PLANNING

Learning

Our first step is an important one: situational analysis. Let’s review your objectives and budget. We want to know your company’s strengths, weaknesses, client base, and competition. Where does your organization currently sit within your industry? Finally, and most importantly, where do you want to go.

Planning for Success

Based on our analysis, let’s define your key goals and objectives to figure out how to bridge the gap between where we are and where we want to be. We’ll work together to develop tactical tools and creative solutions, piecing together a detailed plan for success.

Execute

Let’s go! It’s time to start implementing our campaigns and strategies.

Results

The success of each marketing initiative must be assessed against our pre-established metrics. Here we can tweak and adjust as required to dial in our strategies.

– OUR WORK –

Visit our project portfolio to check out more of OUR WORK.

Plan for success, let us help.

Let's talk!